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Read our latest news and thinking on hot topics within the industry and the media. 



An equal world is an enabled world International Women’s Day is a time to reflect on progress made, to call for change and to celebrate

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Customer Journey Mapping

Fact: Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the experience they receive. If you cannot keep up with their increasing demands, your customers will leave you.

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Neuromarketing photo from Unsplash

Neuromarketing: Time to get scientific?

To really understand what drives consumer behaviour and decisions, marketers must look beyond rational thought and study the emotional impacts of advertising – that’s where neuromarketing comes in

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Creating marketing personas

Personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.

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Marketing is changing

The changing role of Marketing

In today’s digital world, marketing is responsible for creating and sustaining a long-lasting relationship with the most important asset of any business—the customer. The time to embark on rapid change is here.

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Reactional Marketing

In b2b marketing only a third of marketers have a documented strategy to drive their business forward. Perhaps this is why so many campaigns fail?

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