The Edit

A behind-the-scenes look at how preparing for a university guest lecture made me rethink everything I knew about buyer personas and CRM, thanks to AI.

In a world full of polished promises and performative branding, here's why marketing that reflects your values builds real trust, connection and lasting impact.

Recognition builds more than morale, it builds legacy. Here we unpack why specific, heartfelt credit matters, how it shapes culture and what it looks like in everyday practice.

Creative Partner Chris Newell of Syn on how a ‘wow wall’ brief became a sensory, emotion-led retail experience that redefines wellness and proves physical space still matters.

Will (Founder) reveals how smart tech, UK-based suppliers and a user-first mindset are helping redefine how we shop for furniture online.

A fashion partnership with purpose. In this interview, Sarah shares how collaboration, creativity and kindness sparked a second-hand style story with impact.

From REM-inspired training to ‘moments that matter’ celebrations, Linda Sleath reveals how Bensons for Beds is redefining retail careers and building a culture where people thrive.

The UK government has announced major reforms to tackle retail crime, including tougher laws on shoplifting and new powers for police. Retail leaders welcome the move but call for proper funding to ensure real impact on the high street.

Different Kind isn’t just a store; it’s a movement, a rebellion against the soulless side of commerce and a celebration of what business can and should be: fair, kind, and deeply human. 

Digital sampling is redefining how brands engage consumers, combining personalisation, data and AI to drive measurable results. 

Apprenticeships are becoming a vital pathway into retail leadership, and Aldi’s scheme exemplifies how hands-on experience can lead to long-term career success.

Struggling to move your marketing forward? Hiring a full-time CMO may not be the answer. Here’s why a fractional CMO might be the smart, flexible option your business actually needs.