The Edit

Too many companies confuse brand values with marketing slogans. Lush just showed us what it means to stand for something.

In the age of AI, real leadership means showing up with care, consistency, and integrity. Here's how to spot people-first culture beyond the polished copy.

The High Street is being reimagined as a space for wellbeing, connection and community. From wellness spaces to grief cafés, sensory-friendly supermarkets and social enterprises. 

How AI and retail teams work together to keep stores summer-ready, from heatwave forecasting to front-line delivery.

Marketing strategy starts with discovery, insight and real-world understanding. Here's why that matters more than ever.

A cyberattack doesn’t just take systems offline, it activates an entire network of people. This piece explores the hidden human effort behind retail recovery.

A behind-the-scenes look at how preparing for a university guest lecture made me rethink everything I knew about buyer personas and CRM, thanks to AI.

In a world full of polished promises and performative branding, here's why marketing that reflects your values builds real trust, connection and lasting impact.

Recognition builds more than morale, it builds legacy. Here we unpack why specific, heartfelt credit matters, how it shapes culture and what it looks like in everyday practice.

Creative Partner Chris Newell of Syn on how a ‘wow wall’ brief became a sensory, emotion-led retail experience that redefines wellness and proves physical space still matters.

Will (Founder) reveals how smart tech, UK-based suppliers and a user-first mindset are helping redefine how we shop for furniture online.

A fashion partnership with purpose. In this interview, Sarah shares how collaboration, creativity and kindness sparked a second-hand style story with impact.