Point of view

A behind-the-scenes look at how preparing for a university guest lecture made me rethink everything I knew about buyer personas and CRM, thanks to AI.

In a world full of polished promises and performative branding, here's why marketing that reflects your values builds real trust, connection and lasting impact.

Recognition builds more than morale, it builds legacy. Here we unpack why specific, heartfelt credit matters, how it shapes culture and what it looks like in everyday practice.

Creative Partner Chris Newell of Syn on how a ‘wow wall’ brief became a sensory, emotion-led retail experience that redefines wellness and proves physical space still matters.

The UK government has announced major reforms to tackle retail crime, including tougher laws on shoplifting and new powers for police. Retail leaders welcome the move but call for proper funding to ensure real impact on the high street.

Struggling to move your marketing forward? Hiring a full-time CMO may not be the answer. Here’s why a fractional CMO might be the smart, flexible option your business actually needs.

Explore four key trends driving retail loss prevention in 2024, including rising retail crime, AI-powered security, frontline staff safety, and the collective response from retailers like Co-op, The Works, and Tesco.

Explore six HR trends shaping retail in 2024, including mental health, AI, EVP and standout strategies from Co-op, Asda, Sephora and Nike.