Built for clarity
Backed by results
Visibly Rocks is a results-driven marketing consultancy built to help ambitious businesses grow smarter, faster and stronger.
We work with scaling brands, start-ups and business owners who want more than just marketing activity, they want impact. Whether it's strategy, structure or sharper storytelling, we focus on what builds growth and makes a real difference.
Since 2019, we've helped clients double leads, sharpen their brand identity, reduce marketing spend and build sustainable growth.
It's an attitude
Our values
The non-negotiables
Life’s too short not to love what you do, or who you do it with. That’s why we only work with people who share our values. We don’t compromise on these:
- Be kind. Just be a good human.
- Be honest. Transparency and truth always come first.
- Leave it better than you found it. Whether it’s a project, a partnership or a passing conversation, we believe in making a positive impact.
The A-Team
Natalie Fresen
Head of Making It Happen
Natalie founded Visibly Rocks in 2019 after more than 25 years working across retail, tech and NFP sectors. She’s shaped growth strategies for some of the world’s biggest brands incl, Microsoft, British Airways, Primark and Victoria’s Secret, while also securing funding and building marketing foundations for early-stage businesses.
Known for her strategic thinking and ability to cut through the noise, Natalie is happiest when there’s a big goal, a blank sheet of paper, and a need for real momentum.
She built and shaped the People in Retail Awards from the ground up, creating a platform that puts people at the heart of the retail industry. She continues to write for UK & European retail media, and brings an unshakeable focus (and a good playlist) to every project she touches.
Janine Rose
Creative Instigator
Janine is the creative wildcard at Visibly Rocks. She’s a designer and illustrator who doesn’t believe in beige ideas; bringing boldness, colour and real character to every project she touches!
With a background in visual storytelling and a love of pushing creative boundaries, she helps brands find their voice through striking design and unexpected ideas.
Whether it’s brand visuals or creative strategy, Janine makes sure the work feels as good as it looks. Her unofficial job description? Shake things up and make people feel something.
Paul Thomas
VP of Code and Cuppas
Paul brings deep technical expertise and calm, clear thinking to Visibly Rocks. With decades of experience across CMS platforms, APIs, integrations and marketing automation, he keeps the tech side of marketing smart, seamless, and human-friendly.
He’s worked across industries with both blue chips and start-ups, translating complex systems into simple solutions that actually work. Always practical, always steady... and famously known for brewing the best cup of tea in the building.
Behind every seamless customer experience, there’s a smart system... and often, Paul.